Space Force set to launch second commercial today

JOINT BASE SAN ANTONIO-RANDOLPH, Texas -- It’s not often that there’s an opportunity to launch a brand-new branch of the military. For Air Force Recruiting Service this was an historic opportunity to help brand the new service.

The U.S. Space Force is set to launch its second national commercial giving America some insight into the nation’s newest branch of service.

 “As long-time curators of the Air Force brand, it was our honor to create and execute the first-ever brand and recruiting campaign for the U.S. Space Force across broadcast and social channels,” said Barry Dickey, AFRS director of strategic marking. “This is an enduring institution, just starting to create its traditions and heritage. Working with Space Force leadership, we will help establish the overall brand guidelines that will serve as a north star for our newest fighting force.” 

 AFRS will continue promoting the vision of the U.S. Space Force as the new branch is set to build its ranks.

As the first Space Force commercial stated, “Maybe your purpose on this planet, isn’t on this planet.”

You can find the latest commercial here.